E-commerce in Gift industry

Yi lotus gift industry, Yue li website, Liduoduo website, etc., at the end of the group buying potential of today, with the professional business in e-commerce sites are very popular now.

Gift industry association, vice President of all-china federation of industry Peng Shanchao is yi lotus gift industry founder, in 1996 began to dabble in group-buying business gifts, with more than 10 years of time, set up a gift from the research and development, production and sales of industrial chain. Yi lotus is one of the earliest foray into the China electronic commerce gift enterprises, to create a website for 7 years from scratch, achieved sales revenue in three consecutive years into times of growth, with annual sales of over billion, created the miracle gifts group purchase industry brands.

In Peng Shanchao's view, the gift is the medium of transfer value and the emotion, but the value of each runner and emotion is different, so the gift industry focus is made "on-demand" or "on-demand supply". He yi lotus gift industry, for example, last year to nearly 1300 female employees for a big client for 38 section presents, according to the original practice is purchasing some women, but in change ideas, to meet the personalized needs of customers as the starting point, after yi lotus to the customer's female staff prepared a gift card, each scraping card surface there are 20 different kinds of gifts to choose from.

Smart mind, foresight, it is the friends of Peng Shanchao unified cognition, as early as in 2001, he was a super new jardine matheson trade co., LTD., Beijing registered "yi lotus" brand, has been to the gift industry have a clear understanding of: with the return of Chinese traditional culture, will as a gift coupon industry flourishing marketing model with Chinese characteristics. Over the past 10 years, Peng Shanchao foresight to verify, in this huge market, the only mainland area about 10000 gifts production companies, more than 10 m gift dealers, gift varieties of more than 100000 kinds of every year.

In fact, in the gift market 900 billion years sales figures, behind a lot of benefits and has yet to be statistical in promotional gifts, such as China mobile promotional giveaways amount to several hundred million every year, MOTOROLA and HP's promotional giveaways have more than two. And Peng Shanchao is hope that the future can focus on the big cake, and is defined as "the eighth generation of media".

"All media are now compulsory publicity, and promotional gifts, such as send you glasses, tissue boxes, desk calendar, towels, quilts, are useful for you. This kind of advertising media is the family type, humane, personalized, it can be everywhere. Companies make out of advertising gifts, for consumers, in the live line impact on consumers. Such gifts also brings personal use of the actual value for consumers. Moreover, before media model are a pair of multimode, promotional gift is interactive. The relationship between the media and consumer also has had the qualitative change, the media become a part of the consumer."

Peng Shanchao, China gift promotion exchange market contains huge business opportunities, every year in this group buying gift purchasing as many as tens of thousands of enterprises in the form of which take advantage of e-commerce site must belong to yue li net.

Yue li network is a new type of gift customize service, its predecessor is the national federation of industry and gift industry chamber of commerce unit YuanLong elegant figure, as gift industry benchmarking enterprise, after 18 years of temper, has the important link the upstream and downstream industry chain resources. YuanLong acto or product manufacturers and retailers for Beijing 2008 Olympic Games; The 2010 Shanghai world expo producers and retailers; In 2010 and won the NBA, astro boy's authorized international brand, and have a professional logistics freight company 365 door to door system, specialized services to the world's five top a few big brands of material supply. This time to e-commerce, strategic development planning is not only the enterprise itself, also gift procurement service industry landmark symbol.

Yue li network features, with a gift card online exchange gifts, gifts mode broke traditional industry, its and other e-commerce platform is one of the biggest differences, purchasing gifts for business users customize platform launched the promotion gift. The most obvious sign is that all the people who receive gifts is free, the check is performed by third parties. The third party is YuanLong acto and numerous national gift company has a large customer resources.

Yue purchasing characteristics of the gift CARDS are specially deals primarily in large enterprises. The large-scale enterprise group purchasing content is given priority to with employee benefits, activity promotion, business gift, purchasing products cover home, small appliances, outdoor, leisure, sports, maternal and child supplies, etc.

Now, for example, a mobile phone manufacturers across the country to do a gift promotional activities. Yue li network for customers of a mobile phone promotion products exchange activities, can match a cell phone while it is the factory Zhang Yueli card on the product packaging. End users get the phone at the same time, can log on to web sites into the corresponding equivalent cash gift exchange zone.

Such a gift of professional outsourcing is, in fact, go deep into the big customer internal will customer service a new upgrade model. And big customers to choose the online exchange mode for the following reasons: equal gift exchange has more choices space, business users want to do activities at the same time, also can through the yue li network has its own logistics specializes in face to face with the customer do product research, and it can accurately control the flow of gifts and number, and accurate control.

Compared with the traditional mode of gift exchange, yuet gift CARDS and customer service pushed forward step, gift industry link of all completed by a small card to replace, also become a gift industry inside and outside are seeking to emulate the business model.